PORTFOLIO SPOTLIGHT: The Somers
Company Profile:The Somers, a RE/MAX affiliated team of Realtors based in Philadelphia, PA. Project Focus:The Somers team wanted a branding strategy that would allow them to take their already successful business to the next level. They were looking for a way to differentiate themselves and also gain access to a higher-end segment of the real estate market.Process:We started with profiling the team and the market segment they wished to break through. With a clear understanding of what makes the Somers unique and successful, plus what their potential client base looks for when working with Realtors, we developed a branding strategy, a marketing plan, and set out to revamp their existing collateral.Result:First, we created a brand concept that strongly reflects the Somers' personalities and ways of doing business. The Somers’ tagline, Protecting and Growing Your Wealth, conveys their client-focused approach and solid real estate experience. We recommended that they have their company photo retaken to show them as the young, urban professionals they want to target. The branding was then put into play with the creation of their logo that set the baseline for the rest of their marketing materials with its rich, bold colors and crisp typeface. We carried that consistent look and feel across all mediums by redesigning their business card and billboard, establishing new letterhead, and moving away from the cookie cutter real estate web sites to one that reflects their unique qualities. |
Billboard: Before and After
Web Site
Business Card and Letterhead
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