PORTFOLIO SPOTLIGHT: Zadok Publishing
Company Profile:Zadok Publishing, a Maryland-based company that publishes inspirational books and also sells handmade greeting cards in local stores and online.Project Focus:Zadok Publishing, LLC was looking for marketing strategies to grow its customer base, enhance its presence on the web, and reach new market segments. They were also looking for a new business card that matched the existing company brand. Process:We reviewed the existing web site and made recommendations as to how it could be modified and enhanced to better reflect the nature of the business – and attract new customers. We not only edited the existing web site content, but also wrote new copy for a number of pages. Result:In addition to providing a marketing spin to Zadok’s current web site copy and format, we brought stronger colors to the home page and provided areas of focus for the site visitor. We repeated those strong colors into the business card design to create a company image that is carried from one medium to the next. |
Web Site (After) Web Site (Before) 
Business Card |