RESOURCES
Marketing ideas that make a difference. Books worth reading. Blogs you will find interesting.
You have a business to grow and free time is in short supply. This is why we are sharing our favorite resources and some practical information so you can spend more time focusing on the single most important element of your business: your customers!
Musts For Your Bookshelf
Incredibly Helpful and Inspiring Reading for Startups and Small Business OwnersIdeas and Actions That Make a Difference
Company Identity: Get It Right, Impress Your Customers and Watch Your Business Grow
It doesn't matter what business you are in, first impressions are vital. Most everyone makes snap judgments on whether something appeals to them or not.
Is Your Web Site Telling Your Customers They Can Trust You?
As more and more consumers do online research before making a purchasing decision, your web site needs to instantly tell your customers they can trust you. A negative perception of your business will get visitors to quickly hit the "back" button on their browsers.
Search Engine Optimization: Dos and Don'ts
Search Engine Optimization (SEO) is an effective method to get your web site ranked on popular search engines like Google, Ask and MSN. By having meaningful content, adding keywords and site descriptions, you can increase your web site traffic.
To Blog or Not to Blog
A recent article on Startup Nation ranked blogging among the Top 5 internet marketing trends for 2009. Our take: any size company can benefit from blogging. Whether the goal is to educate, inform, influence, entertain, or gain feedback directly from customers, blogs (when done right) can significantly enhance a company's image and market share.